“PageRank” is a system that assigns a value to a website based on the quality and number of links that point to it. Every time a website links to yours on its page (such as in our business directory links, and in via our verify certificate links), Google and other search engines, interprets it as an endorsement of your website’s authority and quality. This, is part of algorithms used to your rank your website higher when searched. The more well-known the website that links to yours, the better. Instead of getting ranked using what we call black hat SEO practices, this allows for a more organic approach to rating your website.
Earning your business partners, and customers trust and confidence. Many of us hesitate to do business with certain websites, when the are new, or we never heard of them. With fraud schemes that use websites increasing, the more hesitate we become. Going through the additional trouble, of verifying your website with us, shows your customers that you are a legitimate business and/or website, and that you feel confident to demonstrate this to them, through this verification, thus earning their trust and confidence to engage with your business.